Before you hit record and launch into your Oscar-nominated short film, it’s imperative to have a game plan. People sometimes choose to record videos without a plan, and they end up wasting time and money. You’ll be able to deliver engaging content for your audience if you plan your video shoot.
Who is the desired group or individual that you wish to speak to? Understanding your buyer’s persona is essential to creating a useful video. The persona is a representation of your ideal customer based on data and previous encounters.
Like a thesis statement in writing, a “purpose” is essential to creating a well thought out video. Each decision throughout the video will always come back to the question, “What is this purpose of this video?” Understanding your desired result will save countless hours in reshooting and creative editing.
What do you want to accomplish. Do you want to tell a story? Do you want to attract new customers? Do you want to share news? Your video will tell a different story depending on your desired purpose. If you’re trying to convert new customers, you’ll need to thoroughly understand your buyer’s persona. If your goal is to share news with current customers, you’ll already have a friendly group in your corner and your video will more than likely be more conversational.
Where will your video live? YouTube is often a safe place to house your videos. But it’s important to know where you’ll keep them before repurposing them and sharing across social media.
Will your video be shot on an iPhone or will you have a film crew? In many cases, your equipment needs will fall somewhere in between. For do-it-yourselfers, you can use still photography cameras, a couple of lights, and a decent microphone.
How do you get the video in front of your target audience? Knowing your target audience will simplify your quest. Email, Facebook, Instagram, and YouTube all have their own demographics. Posting or emailing your videos to specific channels in which your audience can be found will increase the likelihood of views and engagement.